Our Programmes
HIV Prevention Programme - Targeted Intervention (FSW&MSM), Nirmal District
SURE, has taken up Sexual Health Project (AIDS Prevention programmes in Nirmal District 10 Mandals which include (Bhainsa, Mudhole, Bhasara, Laxmanchanda, Sarangapur, Thanoour, Kuber, Kuntala, Lokeshvaram, Nirmal) with the support of National AIDS Control Organization (NACO) and working with high-risk behavior population of female sex workers and their sexual partners since June 2000. The project is being evaluated bi-annually by the National Level Consultants and the project got renewed each time indicating the testimony of the efforts the organization and its team has put in control of HIV.
Following major activities have been taken up to improve the health seeking behavior, STI care and safety of the targeted population.
· Outreach activities through peer educators to educate the community on various health aspects like HIV, AIDS, STI Control, Condom promotion, enabling environment etc.,
· Identification & treatment of sexually transmitted Infections, follow up and referral to ICTC Clinic and ART and care support.
· Sensitization programmes on Advocacy (ESH, SHGs, Line departments, and other officials) and Condom promotion, Special events and mass events.
· We are conducting mass events like Kalajathara programmes, youth groups, and General population, bridge population and specific groups.
· Providing knowledge on safe sex practices to change from high-risk behavior to low-risk behavior.
· The project started by mapping and surveying the area. Identified a population of 3656 (i.e., 3276 FSW & 380 MSM) Female & Male Sex Workers under the Programme will continue till March 2024
The impact of the project is huge as it is estimated that we were able to avert many HIV cases, the project is operative with the support of Government, and we are hopeful that we will be successful in educating many people and be a major force in the fight against HIV.
AWARENESS PROGRAMME AGAINST DRUG ABUSE:
± SURE, has started an awareness program on drug usage and prevention among allied population of Adilabad.
± As part of drug usage prevention program, SURE has conducted an awareness camp in few areas and detected 22 drug users, who are regular drug users. These persons were provided awareness, counselling, and BCC for reducing drug usage and converting them to non-drug users. They were regularly followed up for sharing of Needles and Syringes Medical checkup and ICTC tests, referral services and condom promotion was done.
CLIMATE PROOFING PROJECT (CPP):
SURE, has taken up a project for Climate Proofing Project Period (March,2021 – March 2024) at Dignoor Village, Bazar Hutnoor Mandal, Adilabad District, in Collaboration with NABARD.
The total area of Water shield is 282.260 acres under Dignoor, and Gubba Villages No. of Households to be covered is 200 farmers by 2024. The components of the project are soil Water Conservation, Soil Health & Productivity enhancement, Sustainable agreed practices to enhance livelihood, Village Resource Centre for FPOs / MACS, Risk Mitigation through Training and Knowledge Transfer.
SURE, is working with gross root level to create awareness, monitor and follow up of Shramadan (Community Contribution Works) activities.
Pradhan Mantri Krishi Sinchayee Yojana (PMKYS):
The major objective of PMKSY is to achieve convergence of investments in irrigation at the field level, expand cultivable area under assured irrigation, improve on-farm water use efficiency to reduce wastage of water, enhance the adoption of precision-irrigation and other water saving technologies. SURE as implementing agency took up 14 FARM PONDS in Mancherial, Bheemini, Chennur, and Bellampally of Mancherial district where the beneficiary farmers contributed 10% to the successful completion of the project.
Swadhar Shelter Home for Women:
One of the Government of India’s flag ship programme is ‘Swadhar’. "Swa-adhar" means self-reliance. It aims is to support women to become independent in spirit, in thought, in action and have full control over their lives rather than be the victim of other actions.
SURE, organization has been partnering with Government in running these homes since 2006, over a period of time has been catering to the needs of these women in Bhainsa. SURE, believes that work with women in distress cannot be in isolation and almost always includes work with their financial inclusion, improved self esteem and financial empowerment. As part of empowering these women, SURE initiated basic skill required activities like tailoring and Embroidery. We continuously conducted skill development training programs in Tailoring & Embroidery programs in various batches for all the inmates in all the financial year. The trained women have got branded sewing machines and the impact of the program is immense.
As part of training the women based on their interest were provided with those skills. The skill was imparted in such a fashion that these women can be self-reliant. As it is well known fact that textile industry is the most blossoming one, these women were prepared to get engaged with the industry. Since, these women have learnt contemporary stitching, designing in line with the current trends. The impact of this activity is new skills set were imbibed, Financial independency, Improved Self esteem, Focusing on work, and not being distracted with the aftermaths of trauma and harassment undergone, Improvement in their confidence to face negative adversities of life and Overall they are empowered to face the world independently in many ways.
Now the trained women are able to earn Rs.2000/- per a month by stitching blouses, innerwear, uniforms, clothes, petty coats, sarees designing. at the time of festive seasons these women are able to earn Rs.4000/- per month. True to the spirit of programme and its objectives the women are living happily without depending on their drunken husbands. They become self-reliant and living with dignity. The shelter home is operated with the support of Ministry of Women and Child Welfare Development, Government of India. SURE, on behalf of its community and team members would like to profusely thank the Officers and Government for providing us with the opportunity.
Child Marriage Awareness Programme
At Society for Urban and Rural Enlightenment (SURE), we recognize that child marriage continues to be one of the most pressing social issues affecting rural India. In response, we launched a comprehensive Child Marriage Awareness Programme across 50 villages in Adilabad district and 50 villages in Komaram Bheem Asifabad district. Our goal was to challenge deep-seated traditions and social norms that promote early marriage, particularly among girls, and to create a protective environment where children can thrive.
This programme began with grassroots-level awareness campaigns aimed at educating families about the legal implications of child marriage and the lifelong consequences it has on a child's health, education, and development. Our trained field workers went door-to-door, initiating conversations with parents, grandparents, and community elders to shift perspectives and encourage delaying marriage until the legal age.
We conducted hundreds of village-level meetings where local leaders, teachers, and health workers were brought together to discuss the root causes of child marriage. Many parents shared that poverty, fear of elopement, and social pressure pushed them toward early marriage. Our teams listened, responded with empathy, and shared real-life examples and stories to drive the message home.
In collaboration with schools and Anganwadi centers, we organized age-appropriate awareness sessions for children and adolescents. These sessions were interactive and included games, storytelling, and role plays to help students understand their rights, build self-esteem, and learn how to say no to early marriage. We also worked with teachers to identify at-risk children and offer additional counseling support.
Recognizing the influence of religious and cultural institutions, we engaged priests, imams, and church leaders in our awareness drive. Their voices carried immense weight in the villages, and many of them joined hands with SURE in discouraging child marriage from a social and moral standpoint. Their public support created a ripple effect across many communities.
To strengthen accountability, we formed village child protection committees in each location, involving local leaders, SHG women, ASHA workers, and volunteers. These committees acted as early warning systems by identifying potential cases and informing SURE's team or the Childline helpline before the marriage could take place. In many cases, this proactive approach prevented the marriage from happening altogether.
We also made use of traditional and local art forms like Kalajatha, street plays, and puppet shows to spread the message. These cultural tools were effective in reaching illiterate populations and sparked community discussions. In some villages, young girls formed peer groups to support each other and raise alarms about impending child marriages.
To reinforce legal awareness, we collaborated with the police and child welfare departments to organize joint awareness camps. Our legal experts explained the Prohibition of Child Marriage Act in simple language, making it clear that marrying off a minor is not just a social issue but a punishable offense. This information helped families understand the seriousness of the matter.
Throughout the programme, we continuously monitored and documented cases, tracking both successful interventions and areas where more support was needed. Our efforts have directly contributed to delaying the marriages of several underage girls, with many families now opting to invest in their daughters' education instead.
The impact of this programme is visible not just in the number of marriages prevented, but in the shift in mindset within these communities. Families are now more willing to talk about child rights, and children themselves are learning to speak up. For SURE, this is just the beginning. We remain committed to protecting childhood, one village at a time.
Child Trafficking Prevention Programme
In parallel with our child marriage work, SURE implemented an equally vital initiative: the Child Trafficking Prevention Programme. With Adilabad and Komaram Bheem Asifabad districts identified as vulnerable zones due to poverty and lack of awareness, our team worked across 100 villages to protect children from the growing threat of trafficking.
Child trafficking is a hidden crisis. It often begins with false promises of jobs, education, or marriage and ends in forced labor, exploitation, or abuse. SURE recognized that the only way to combat this evil was through grassroots awareness, early detection, and community-based protection systems. We began by mapping high-risk villages and engaging local leaders to understand migration patterns and trafficking indicators.
Our first step was community sensitization. We conducted small-group meetings and community gatherings to explain what trafficking looks like in real-life situations—how traffickers often gain trust, how children disappear silently, and the devastating consequences they face. These discussions opened many eyes and initiated honest dialogue within the villages.
A key component of the programme was educating parents and caregivers. In most rural areas, families are unaware of the tactics used by traffickers or the value of documentation and verification. We trained over 100 village volunteers to help families verify job offers, keep children in school, and report any suspicious outsiders or movements in the area.
In schools, we introduced safety education modules for children. These included discussions on “good touch and bad touch,” identifying danger signs, building trust circles, and knowing whom to approach when in doubt. Many children later shared how these sessions helped them avoid risky situations or alert adults in time.
SURE also partnered with the local police and child protection units to create a strong referral and reporting mechanism. We established a clear protocol for what to do when a child goes missing or is at risk. Our field team worked closely with law enforcement to conduct follow-ups, counsel families, and support rescue or reintegration efforts.
One of the most impactful parts of the programme was the use of survivor stories. With full consent and care, we brought forward voices of children who had escaped trafficking. Their testimonies, shared during village events and awareness rallies, had a deep emotional effect on communities and made the danger very real.
To keep the message alive, we painted murals, displayed posters, and distributed leaflets with emergency contacts like Childline 1098 and police helpline numbers. These materials were placed in schools, community centers, bus stops, and market areas—places where trafficking often starts.
We also focused on strengthening economic resilience. Our team helped SHG women, youth, and parents explore safer income opportunities so that poverty would not push them into sending children away for work. In many cases, we supported vocational training and job linkages through government schemes.
Over time, this programme led to the prevention of multiple trafficking attempts. Several cases were reported to Childline or stopped by alert villagers. What’s more, children began participating in the protection of their own peers—creating a circle of safety within their schools and communities.
Today, the villages where we worked are more vigilant, informed, and prepared to protect their children. The fight against trafficking is far from over, but with every child saved, every family informed, and every trafficker exposed, we move a step closer to a safer, more just society.
KFW Soil Project:
SURE, has been identified by NABARD as Project Facilitating Agency and accordingly has undertaken KFW Soil Project with the assistance of NABARD in Bazaarhatnoor Mandal of Adilabad District, Telangana State covering 8 villages namely Rampur, Ramnagar, Soneraoguda, Jalluguda, Banjabhusra, Ganagapur, LaxmanNayak Thanda and Girnur with total area of 1468 hectares covered. Under the Project, the following activities were taken up.
· Developed Interview Schedule for Climate Protecting – to elicit historical information about the weather conditions, water table, livelihood etc.,
· Conducted PRA exercises and ensured that Grama Sabha are conducted in the villages to ensure participatory approach for the programme.
· Various meetings on ‘Climate Change Adaption’ carried out.
· Social Mapping the situation of the village, Identification of climate change hotspots, fall in water table, Drying of Springs, rivers, and other water bodies.
· Created Awareness about the importance of Soil Testing for better crop management practices.
· Introduced Non-Pesticide Management by encouraging use of local compost manures like Vermi compost, etc.
· Awareness about use of improved Agricultural Equipment’s for low-cost farming.
· Create Awareness about water harvesting practices for better water management.
· Encourage local farmers and households towards kitchen garden concepts and management skills.
· Bore well Recharge programmes and awareness generated.
· Improvement of agriculture productivity by increasing farmlands by converting wastelands into cultivable lands.
· Sustainable operation and maintenance practices.
· Completed allocated civil works under the project.
· Project Treatment works like Soil water conservation works and Soil health and Productive enhancement works were taken up: Organic Farming, Tank silt application, Bio fertilizer, Bio control agents, Egg cards, Pheromones traps, AZ olla demo units, Alternative livelihood activities.
· Sustainable NRM, CCA, Farming Practices and Nutritional Security demo: -Alter native Verities demo, inter cropping, Crop rotation, Seed Treatment, Kitchen Garden, Poultry Units desi, Improved Chullas, Tool bank for SHG group, Weather based Agro advisory Services,
· Preventing Climate change risk Knowledge Management: -Village Knowledge centers, Resource support material (Climate change adaption),
· Training and Knowledge transfer, Exposure visits, Celebration of Environment days.
SURE, was awarded the project after due diligence and appraisal by NABARD team, the DPR process was initiated by the PFA team who were trained by the NABARD at Hyderabad on DPR preparation. We were trained under the aegis of Prof. Dr Geetha Laxmi from Coimbatore Institute and Water organization. Subsequently, DPR grant of Rs. 50 lakhs were sanctioned as first phase to SURE with a project completion date of Dec 2019. Thus, the DPR process was started by climate risk assessments, PRA exercises, Household survey, Land Use Planning and Drainage Line survey by Village Water Committees and PFA staff.
Successfully completed the project period (Dec 2019 to March 2022) and submitted the detailed completion report to NABARD.
Consumer Awareness Programme:
The Society has implemented Consumer Awareness Programme in Rural Areas, in this program around 550 Women, Men, Youth are participated. Consumer Awareness in India is growing. The growing, letting the customers know that they are ruthlessly exploited and taken for a ride which has organized the consumer movement. Many sellers do not even respond to the genuine grievance of consumers and many products fail to satisfy the requisite quality and safety standards. Due to all these consumers have been more critical/aware of the policies and practices of business houses in recent years than ever before. Consumers are organizing themselves for the protection of their interests. Such a move to better the protection offered to the consumer is called “consumerism‟, which in other word is also called consumers protection awareness. In simple words consumer protection is a form of social action which is created to attain the well-being of consumers. In this context it is necessary that the various groups of society such as Government, Judiciary, and Voluntary Associations of consumers play their role to protect and promote the consumer interests – economic, social, and environmental.
Science Exhibition / Mela:
With the support from Department of Science and Technology, SURE has organized Science Exhibition and Mela in the district of Adilabad and Mancherial in the month of November 2017 & January 2018. This was an innovative approached taken up by society to bring the farmers, youth, women, groups, students to one forum and generate huge awareness on farming as well to find out the contemporary approaches towards farming.
The main theme of the Science Exhibition was Science in daily life, Health, Organic Farming and Vermi Composting. There was a tremendous response from the people to be part of this exhibition. 3 best projects would be selected for promoting the same. The panel is in the process of selecting the best approach.
Leprosy Eradication Programme
In the year 2004, the society has undertaken Leprosy Eradication Programme in urban areas of Adilabad District and Medak District which has been later funded by ministry of health and family welfare, government of India, New Delhi.
Mission Education Programme:
The Society has conducted Nutrition Program in Rural areas of Karimnagar District. This program was implemented with the support from Smile Foundation. Under this program 327 Children were benefitted. This program helps the poorest of poor children in Karimnagar District.
Aged Care:
The old, aged people in our families always utter that health is wealth. Now a day the costly treatment at the Super Specialty hospitals is not affordable to the rural poor. Hence, the Organization conducted Aged Care Program, so as take steps for prevention of diseases, since prevention is better than cure.